Anastasia Lip Primer

Lip Primer from Anastasia Beverly Hills is a colorless and lightweight primer that hydrates, smooths, and preps lips for any lip look. The smooth wax formula glides on clear, moisturizes lips, and keeps pigment in place for a seamless application of lip color. It is perfect for layering under Lip Gloss or Matte Lipstick to prevent fading and feathering, but can also be used alone as a hydrating lip conditioner.

Anastasia Soare, a beauty entrepreneur born in Romania, launched her eponymous brand with a flagship salon in Beverly Hills in 1997 and introduced the company's first product line in 2000. In 2014, ABH introduced a new color makeup line, building a strong relationship with customers through product education, artistry, and responsiveness to deliver the brand's signature polished look.

Anastasia Soare, a creative visionary and powerful entrepreneur, serves as the Founder, CEO, and driving force behind Anastasia Beverly Hills. She continues to break boundaries by expanding beyond eyebrow products and into prestige cosmetics. Her ability to drive growth through innovation and a customer-focused organizational approach sets the brand apart in the industry.

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